Hi, my name's Sally Block.
I was a broadcast journo at the ABC for almost 14 years.
That means, I have told more than 10,000 stories professionally (conservative estimate). Each story a crafted yarn, an interview conducted, the resulting radio, tv or online story proofed by the best and heard by all the ABC listeners, viewers and readers across the nation.
It gives me an edge with storytelling, as every single story was told for IMPACT. The basis of good content.
I've gathered other tremendous skills through being an ABC trained journalist. That mob are an elite breed, as my sub-editor there once remarked "trying to single out a great reporter here is like trying to back a winner in the Melbourne Cup, they're all good."
Being an ABC news journo teaches you many, many other things including discipline, what stories have 'legs', interview techniques, voice lessons for a broadcast voice, filing under extreme pressure to copius amounts of deadlines, digital storytelling, performing live on air, the list goes on.
As a rookie reporter many years ago, one of my first press conferences was with Australian Labor Prime Minister Gough Whitlam. I nervously asked the news question of the day. "WHO ARE YOU?" he bellowed. My senior colleague I was shadowing said "She's training with ABC News Sir." He said "ABC trained journalists are the best in the country young lady."
Southerly Buster Films is my production company. The Southerly Buster is the much anticipated gusty wind change from the south that cools down Sydney on a hot summer's day. My brand is all about being authentic (or just real as we say in the country). In a world of up talking, up selling and posturing, the cool change is that with me, what you see is what you get. It's also a creative twist if you're game to do a video that's outside the box. It's the upfront, not puffed up charges and delivering exactly what you want if you're not.
As for me personally, I'm just a girl from the bush who grew up in a small town in the Riverina region of New South Wales.